Digital Marketing Training in Nagpur

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Topics Covered

  • SEO (Search Engine Optimization)
  • Social Media Optimization(SMO)
  • Social Media Marketing(SEM)
  • Pay Per Click
  • Google Webmaster Tools (Adwords, Adsense, Analytics)

Benefits:

* We provide Course Materials( Hardcopy & Soft copy)

* 40+ Free & Paid Tools
* Real time Hands on training on 13 Live projects

* Flexible timings* 6 months student support
* Placement Assistance

Digital Marketing Training in Nagpur

Overview

We understand your business is not like any other. Youre addressing specific marketing challenges and opportunities with a particular skill set, and thats where our bespoke, in-company digital and inbound training comes in.

Programme

We will undertake a thorough assessment of your skills and competencies and design an in-company training programme highly relevant to your organisation and your teamanything from an interactive workshop series to a complete conference.

Who is it suitable for

We can design a course to suit the exact needs of your team, whatever your employees level of knowledge.

How will I benefit

Who Should Attend The Marketing Institute Digital Marketing Executive Programme is tailored to participants who wish to actively apply a digital marketing strategy to their organisation. The content is geared to ensure your company has a proper foundation for their digital marketing strategy and will also include advanced content that attendees can apply and use straight away.

Attendees may include:

Businesses exporting or marketing internationally

Website Owners/Webmasters/Website Content Managers

Small Business Owners

Brand/Marketing Managers

Business to Business and Business to Consumer Sales and Marketing Professionals

Digital Marketing Contents :-

  1. Digital Marketing Basics
  2. SEO (Search Engine Optimization)
  3. SMO (Social Media Optimization)
  4. PPC (Pay Per Click)
  5. Reporting and Analysis Tools (Google Analytics, Adsense, Adwords, Webmasters)

Digital Marketing

Introduction of Digital Marketing

  • Digital Marketing Concepts
  • Search Engines Basics
  • How Search Engine Works
  • Page rank
  • Website Architecture
  • Website Designing Basics
  • Domain, Hosting
  • Target Segmentation
  • Search Engine Optimization
  • Onpage SEO & Offpage SEO
  • Meta Tags
  • Creating Sitemaps
  • Creating Robots file
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Google Webmaster Tools
  • Search Engine Submission
  • Link Building
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO
  • Google Sandbox Effect
  • Image Optimization
  • Introduction of PPC (Pay Per Click)
  • How PPC Works
  • PPC Campaign Design
  • Keywords Research
  • Traffic Estimator Tool
  • Ad Groups Setup
  • Budget, Billing, Reporting Techniques
  • Google Analytics Setup
  • Analytics Tracking Code Setup
  • Google Adsense setup & integration
  • Goggle Adsense Guidelines
  • Google Analytics
  • Local Search Optimization
  • Latest Search Engine Algorithms
  • Reputation Management
Role of Analytics in PPCConversion TrackingIntroduction of affiliate marketingThe role of merchant & affiliateCreating the affiliate networkPromoting the affiliate program

Mobile Marketing

Collecting emails

Email marketing

Keyword optimization

Analysis performance

Introduction of Social Media Marketing

(facebook, Twitter, Stumble upon, Linked In, Pinterest,)

SMO with Search Engine Optimization

Facebook Fan Page Creation

Facebook Ads Segmentation

Design fan page

Create tabs

Twitter Account creation

Twitter Design

How to tweet

Youtube Channel create

Channel Design

Video creation with slides

Slide Video Creation & Optimization

Google +,Blog Marketing

Blog Setup,Blog Design

Blogging Article Methods

  • Pay Per Click
  • Mobile Marketing
  • Email Marketing

8 Live Projects

30+ Tools

Course Materials

60+ Ebooks

  • Our pay per click training modules Includes
  • Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)

Introduction to AdWordsGoogle Adwords

Getting Started with Ad WordsHow to set up account etc.

TargetingSearch, Contextual or placement

Creation of Effective Campaigns and Ad groups

Creation of Banners using Display Builders

Writing Compelling Ad CopiesDos and Donts

Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques

Insertion of Google Conversion code and its importance in Effective Campaigning.

Costs and Billing

Tracking Ad Performance

Optimizing Cost per Click

Optimizing Ad PerformanceOptimize Account & landing page

The Ad Words ToolboxKeyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.

Google Analytics code study and Insertion

Google Analytics Report Study and Comprehension

Creating Multiple Report Types

Google Insights Study

Google Trends Study

Managing Client Accounts

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